Things we learned from the Indie Beauty Expo

This past week, we were thrilled to participate in the Indie Beauty Expo an event that showcases independent brands across beauty, wellness and lifestyle. Here are some things we learned as first timers exhibiting at a trade show:

  1. Don’t forget to show up with lots of supplies and display materials (thank goodness we had enough time to make an emergency Target run after we showed up with thousands of loose Sprucies and nowhere to put them!)

  2. The other vendors you meet can be the most helpful - and they make the long days go by much faster. Shoutout to our new friends at Clean Pits, Be Biotin and London Brush Company!

  3. Vegan, made in the USA and plant-based products are all the rage. We’re happy to be in such good company and to see these trends taking hold across the beauty and wellness industries.

  4. You can never start too soon with a regimen of anti-aging creams, hair supplements and face masks :-)

  5. Get sleep and wear sneakers! These days are loooooong!

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