If you’re local to NY or here for a visit, a stop by STORY in West Chelsea is a must-see on your to-do list. STORY is an amazing retail concept store that reinvents itself every 1-2 months with a changing theme, curating new products with each new “STORY.” Last month, we were rushed ourselves down to Chelsea to be one of the first companies in line for #PITCHNIGHT. We had the opportunity to pitch our product to STORY CEO Rachael Shechtman and HSN CEO Mindy Grossman. Each presenter had a short (and intense!) 3 minutes to tell their product story and answer quick fire questions from Rachael and Mindy.
Sprucies struck a chord with fellow germaphobes Rachael and Mindy, and our product was selected to be part of the next STORY, “Have Fun,” launching today! “Have Fun” celebrates the launch of the new Pepsi emoji cans and is an awesome mix of emoji-based, colorful, techie products. Our smiling Sprucies fit right in! We’re honored to be placed amongst so many other cool companies. Here are a few pictures from #PITCHNIGHT and some shots of Jillian and I at the STORY launch party. Come check us out through May 23rd.